(This post originally ran in March of this year.)
Having been in and around design my entire creative life, I cannot unsee mistakes in anything related to it. All I want to do is correct them. But I can’t. All I can do is try to ignore them, which I also cannot do. Catch that.
One of my close friends sent these images to me the other day, and they impressed me so much I felt I had to make examples of them. Literally.
Remember that in type design, readability is key. The examples above don’t all have the same issues, but they all suffer in readability.
In the first example at upper left, I can’t help but realize the type design in the yellow sign was intentional. But I can’t see the reason for it. There is no play on words, no “bucket list” correlation. It’s just a gimmick to make you stare at it and piece it together. A promo for CheapFlights.com, it’s just a cheap idea.
Next we have one of two things: Spicy Soy & Garlic, or Sp & Soy Icy Garlic. Look at it. Are you kidding me? The other design thing that makes me cringe is the pepper overlapping the type at left but the garlics at right do not overlap anything. An example of non-parallel design thinking.
Another tenet of good type design is that things generally read from left to right. We are conditioned to read things that way because we learn to read from books and other publications where the copy is in sentences. Make sense?
Next: a mug with copy reading “Take THE Time”. Except here the type is sitting against texture too complex for the chosen font and tone not contrasting enough to make it readable. And the word “THE” has its own texture competing with the background. Terrible. What—no art direction?
The last two examples are just laughable. The one at left is on an entrance to a park, and is supposed to read, “PUT PETS ON LEASH”. But the first two words have commas after them (one misplaced), possibly added after the sign was spray painted (you can see the stenciled letterforms) trying in vain to make the word spacing evident.
The signage on the restaurant facade is so funny, it’s ridiculous. BBQ Ribs on a bison silhouette is OK, I guess (ribs from a bison are easily questionable), but fried catfish from a moose would make Bullwinkle question his DNA. I’m not saying it isn’t funny, but alongside the bison it isn’t parallel design thinking.
You can bet I’ll make an issue for parallel design thinking in the future. But right now just enjoy staring at these goofy examples of horrendous type design.