First let me say that this particular edition is not a critique. It’s an observation.
I can’t say with any certainty just which year in my memory saw the most disasters, either natural or man-made. But 2017 would have to rank as one of the front runners in either category.
The major news outlets are still commanding our attention with the latest developments on any of these stories. Apparently the hurricane season has wrapped and tornadoes are probably waning, but with climate change, you never know. Wildfires made big headlines recently. And then we’ve had the mass shootings several times this year.
It seems just a few weeks separate each of the above, but sometimes the disasters overlap. You almost cringe every time you turn on the news, expecting a tragedy somewhere. This country has had its share this year for sure.
So you turn on the news, and accompanying the disaster lead-in you see something like one of the visuals above.
Like I said, I’m not going to criticize any of these. These are graphics thrown together quickly at news organizations like CNN, Fox News, The Weather Channel, and sometimes at local affiliate stations across the country. They have to be done literally within hours of first hearing about the impending catastrophe.
And more than likely it’s one person on the news staff putting the graphic together (in this age of teams, which I’ll get to in another article). And it’s literally a thankless job.
The job is merely what you see—assembling a jarring type-driven message, with an accompanying background “atmosphere”: maybe a map cross-faded over a generic photo of a tornado; maybe a rifle scope’s crosshairs over a blurred image of an emergency vehicle; or maybe a shot of firefighters blended with the orange cast of an immense inferno.
I’m more than certain each news agency keeps a huge digital library of stock photos to draw from. They have to. Of course these images are necessary, meant to pull you into the story.
And these graphics all accomplish the task. There’s no subtlety here. They speak to dread.
I dare say the graphic artists who are called upon to make these signposts have no real pride in doing them. These visuals, given their emotional effect, are not what you’d put in your portfolio.
Why would you?