Note: Dan Blanchette is taking the week off. The following is a reprint.
Design is organization. And without organization, we have no plan. We have noise, a cacophony. Let’s cite some examples.
Let’s pick music, for one. When you listen to a tune you like, it’s pleasant to your ears. The blending of instruments and the sounds they make produce something you find easy to listen to. Ever think of music as design? Well, it is. It’s organization of the notes on the sheet of music and the instruments to play that music—musicians call it “orchestration”. But it’s still design.
How about automobiles? There are cars people think of as great looking, others not so much. Why is that? A Chevrolet Corvette is a car most people would agree is a pretty sharp piece of work. A Pontiac Aztec, not so much. This is not comparing apples and oranges here: it’s merely an example of good v. bad design. One is pleasing to the eye, the other not.
How about this one: Let’s say we have a neighbor named Doris who has a bunch of framed pictures on her living room wall that have no purposeful arrangement. There are various gaps among the items, and upon asking Doris how she arranged them on the wall, she might’ve said,”Oh I just put them up in no apparent way. I just hung them wherever.” This is not design. Now we have our neighbor Gina, who has a similar arrangement in her living room. But this arrangement has maybe a close-quarter arrangement or grid pattern to it that makes it a much more pleasing thing to look at. She has a design.
One of the first things you learn in design school is how to compose an arrangement. There are terms like “dominant” and “subordinate” pertaining to shapes in that arrangement; but for the purposes of this article, let’s say you have a bedroom in which to arrange the furniture. You naturally place the bed first (because it’s the largest piece), then the dressers and nightstands follow. That’s pretty much how you design any arrangement. The placement of the most dominant first: that theme that flows throughout the music, the curving contours of that car, etc.
These are examples of cohesion. Good design has cohesion. Cohesive design is something you see, something you hear, even something you feel.
Most people (non-designers) can sense where and when they experience good design. But most people don’t know why they know it. But they feel it.
My cousin is a home builder. He has a good design sense, but he can’t define it. He just knows what “feels” right. And he’ll explain that in his homes that one thing “flows” from another or that the proximity—nearness—of one room or item to the next makes things easier for the prospective owner. To him, this feels like an organized plan. And he’s right. He’s a planner, an organizer.
Design is intentional.