I’d been thinking about this for a while, and then thought about the term ”system.” Because the two thoughts came together while I was also thinking about what a “system” actually is.
The word “system” is merely a marketing term to cosmetics manufacturers. My wife uses a shampoo made by L’Oreal called Everpure Sulfate Free Color Care System. But it’s really just a shampoo. Of course, the cosmetics industry likes to set its own rules.
One thing they love to do is spend millions upon millions of dollars on beautiful expensive packaging. Not sure just how we arrived at this, but we’ve grown accustomed to seeing and buying the most elaborate printing and box designs surrounding ordinary cosmetics.
Getting back to men’s shaving kits—a real “system”—I was thinking just how they’ve all but disappeared. I go to buy razor blades at the drug store and almost always look at the latest razors on display. But I don’t see the total package, the system.
Whatever happened to that? Why is there not a box with the razor, the blades, and the shave cream? Maybe even an optional handle for that razor. You know—a kit. Because when you buy that razor inside the blister pack and you slit your knuckles trying to open it, all you have is the razor with a blade in it.
And I have not yet seen an optional handle for that razor. Why not? Men like custom things. That fishing rod he’s got probably has a cool new expensive reel on it. And that new TaylorMade driver has an adjustable head in it.
But apparently Schick and Gillette haven’t thought about this. Harry’s has a system that at least includes almost everything. But that’s only one manufacturer. Bevel comes close, but there’s no box.
Would men buy it? Would they spend the extra dollars on a superb shaving kit? I think they would. Two reasons: 1) the kit is all inclusive and travels better—it’s all in the box; 2) the guy doesn’t have to grope around in his usual zippered case and possibly nick his fingers on the loose razor.
Plus, it makes a great gift.